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Don't get me wrong, this seems like a fun thing to play with. But it feels very weird to see so much marketing and branding poured into something that's literally just a plastic enclosure and software for an off-the-shelf dev board made by somebody else.

Like, the page says:

> Want more hardware? We included an I²C expansion port, just for people like you.

No you didn't! Adafruit did! You didn't even add a connector.

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I'm no expert, but it seems like the value add is the firmware they wrote to turn this into a more accessible platform. Hardware is always composed of other hardware, so "included" is not inherently the wrong word, though it maybe takes too much credit. In general, the intent feels wholesome to me. As a software guy, I had no idea that hardware could be so approachable, and I'm suddenly excited about the possibilities.

> Hardware is always composed of other hardware

In general I agree, but there is absolutely no composition at all happening here. (Unless you count buying a dev board that's designed to run on a battery, and plugging a battery into it.)

I truly think it's great that they've made software that people find approachable. It's the branding of someone else's hardware product as their own that rubs me the wrong way. They aren't saying things that are technically false, but it still feels misleading.

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