Torrone’s primary frustration was the over-reliance on the MakerBot trademark — the one way open source projects can protect their brand — and the good will that is associated with it. [Editor's note: Strong has since removed much of the "MakerBot" language from the Kickstarter page.]
I wish Kickstarter had an easy way to see the changes that project owners had made after the project had begun. Looking at the project's comments, it seems that Strong was opposed to removing the mentions of MakerBot (claiming that he was simply "comparing" his product to it), but changed his mind earlier this week.