> I acknowledge that not everyone involved in science has or wishes to acquire the skills needed to write blog-form content.
They should. If your research is publicly funded you should make it as available to be public as possible. Academics should be able to communicate, and I very much doubt they are unable to acquire the skills
> I'd also be worried about a world where researchers are evaluated based on the virality of their blog posts, vs. how impactful their work was
Given how bad the measures of impact and the distorted incentives this produces I am not even sure this would even be a bad thing.
If nothing else it improves transparency about what they are doing, again with public money.