I think it will also try to influence what you like to maximize engagement unfortunately...
It will happen for different people at different times, but at some point the realization that you are looking at people who don't exist living lives that aren't possible to sell you products that won't help you will click for you, and when it does it will cut you off from society in a way we don't currently have words for.
That's a description of most TV commercials.
My comment is more that more and more people will find themselves as that person unexpectedly as they are driven out by the popularity of people that do not exist.
Sure, some people may love the idea of being the only real person in a sea of fakes, but those people are true freaks and not worth discussing except out of pity.
Brands pay for ads because it generate sales. If people become vegetables that doomscroll all day, barely pausing to eat and have a dump, they will also stop purchasing stuff.
Or maybe people will be so addicted that social medias as a drug becomes a commercial product in its own riggt and tiktok can paywall it.