Same. But how would large teams of UI designers justify their jobs if they'd leave it like that for 10+ years?
Same. But how would large teams of UI designers justify their jobs if they'd leave it like that for 10+ years?
And it's not just phones either. Car companies spend money on retooling to give a model a facelift because people expect it. Sales drop and then pick up again after the facelift because nobody wants to buy something that looks dated from day one.
Manufacturers take cues from each other because once a "modern" trend is set everything else looks dated. Everyone went with flat UIs in a matter of a few years. Cars went with lightbar lights in the past few years too. That's what feels modern now.
As long as a huge part of the market remembers skeuomorphic design and associates it with the early 2000s it will never feel modern so designers stay away from it.
P.S. For me suspenders are still the third best way to keep my pants on (right after "picking the right pants size" and "fastening the buttons"). But nobody wants them these days and it's not a Big Belt conspiracy. They just don't look modern.
People aren't always rational. And "customers" aren't a single group either.
Motorcycles of the classic cut are still being manufactured and sold in massive quantities, even though the design is about 50 years old. Same for them, customers know that the quality is high so it doesn't need to say "new".
And I'm positive that people would line up to buy cars with classic designs if the manufacturers started caring about what customers actually want. Not that I dislike modern car design, but it hit the sweet spot about 5 years ago IMO.
So at least for hardware I think a classic design works well to communicate quality.
And I think we're soon reaching a similar mood in software GUI as well.