I'd just argue that even the 0.8% from Schwab is $4,000 on their minimum of $500,000. Where I worked (high networth wealth management at large bank) we had a minimum of 1 million and the starter fee was 1.35% or 13,500 annually. Definitely not a crack pot scam advisor and the portfolio management we did was very similar to what we've built out on this app.
We're doing more advanced portfolio construction at the client level then what you're going to get from Schwab and it's $100 a year vs $4000. If the relationship aspect of the advisory channel is important to you, then totally valid and fair point. This platform is aimed at the middle-market of people who aren't financially able to meet those minimums but want a better service then just automated portfolios.
> Customization
Great point! We would just not consider risk appetite an actual customization. After you've selected your risk, you're placed/bucketed into one of five portfolios that they offer and manage themselves.
What we do is factor in the risk appetite of the user plus the goal itself (whether you have a date you want the funds for or the importance of the goal) and then model it against evolving capital market expectations featuring 30+ domestic & global asset classes, constructing the optimal ETF portfolio to meet your return requirement at the lowest risk possible.
> Investment strategies
Another good point that we need to make more clear. We are modeling these portfolios using an institutional model with a wide range of asset classes and a "glidepath" (target date) structure like the US retirement portfolios. This prioritizes capital accumulation at earlier stages and then de-risks the portfolio gradually to make sure you have the capital you need as you reach your goal. It's a dynamic portfolio that evolves over time.