Basically BMW goes out of its way to force drivers onto ConnectedDrive. Half of the functionality is hidden - for no clear reason - behind online ID.
You'd assume that if my wife or I open the car with our respective keys, we'd have the matching profile loaded, the seat adjusted, etc. Mwahahaha. NO! Unless the key is linked to an online ID - no soup for you! Infuriatingly stupid.
The dealer essentially forced me to create an online ID and activate ConnectedDrive saying they can't deliver the car otherwise. Immediately after, the car enrolled itself in some sort of Premium trial and never bothered to mark what functions are included and which are premium. It took 2 phone calls to get the trial cancelled and - what do you know - the traffic info was a part of it! What a bunch of wankers.
Even then, you'd assume that if they are so set of online bullshit, it would be polished. Ha, dream on. If you unlock the car and it has no cell connectivity, you get a guest profile. Car starts speaking German, all settings are at defaults, including the seat position.
I mean ... it's not my first BMW, but the pace of its enshittification is beyond belief. Stay the heck away.