I'm Canadian. Before Trump, I made several trips a year to the USA. all my vacation money was spent there. Now I go to Europe every summer instead.
Meanwhile, I recently received a survey from some industry association in the USA asking what it would take for me to return to travelling in the USA. Like asking a bunch of questions about accommodations, travel, flights, etc. Without even mentioning the obvious.
Do Americans not know how they are perceived in the rest of the world?