I mean I guess they get some perceived value out of the rims that makes the stability trade off worth it.
Desperation is a good motivator - but not for rational actions. It triggers our survival instincts: hoard what you can, feed on what you can get, grow fat, make rash decisions. This is what the modern economy is built on. FOMO, impulse shopping, conspicuous consumption, high calorie fast food, deals and discounts on overpriced goods, planned obsolescence, etc. We need consumers to be perpetually desperate and starving. Credit just means we can circumvent Henry Ford's problem of them not being able to afford to buy anything because they still can't afford it but are able to pay for it until their credit line runs out.