I'm not sure the argument that these are too complicated for non-developers really works here, after all uploading a file to the root of a web directory is likely also too complicated...
I'm not sure the argument that these are too complicated for non-developers really works here, after all uploading a file to the root of a web directory is likely also too complicated...
The owner of the local business is the one who knows which is the correct address, phone, opening hours, menu, etc. All the other websites (yelp, foursquare, google places) can be wrong. We just need the local business to tell the rest of the world which is the correct data.
If updating the HTML is too complicated for the website owner (fair enough!) then this should be taken care of in the respective CMS.
I don't mean to sound negative, I know It takes some thought and time to put out a proposal like this :-) Just in this case, this seems to be a problem that was solved a long time ago...
http://support.google.com/webmasters/bin/answer.py?hl=en&...