They have tons of readership, and a lot of VCs browse the site.
PR is a just a method to drive traffic and hype for your startup.
PR is a just a method to drive traffic and hype for your startup.
The last part I guess is the same as it always was but the volume is so big now you'd have to be falling down the front page before you even realize you're on it, and VCs must have better things to do than check back every 30 minutes for the next article.
Right, but the world is a lot bigger than TechCrunch. Especially that TC jumped the shark years ago.