The ugly and awkward thing about the unsubscribe link is I never subscribed in the first place. Someone else did on my behalf. To even ask to be unsubscribed, I feel, is taking some ownership of the subscription and playing into a crooked system. It's like being sent an invoice for something I never ordered and needing to cancel the invoice. And even if you say, "buzz off", who is to say someone won't decide to "resubscribe" you next day, given it's outside your control.

Me personally I won't give a pass to business with an unsubscribe link, I have extreme disgust that we're in some make-believe pretend world that I asked for this in the first place