Because I'm a long-time member of this community who has a bootstrapped company dealing with Kindle formatting, and because it was appropriate to this thread? People were complaining about the book's formatting.
Honestly, people on this site aren't the target market in any case, as anyone with a bit of tech skills can likely create the correct HTML and XML files, but you never know.
Actual spammers tend to repeat the same thing over and over, as well. I rarely mention LW in my comments here.