"Glenfarclas!" I frequently exclaim to the bewilderment of my child.
"Johnny, Momma tells me you said X. That's pretty bad, but at least you didn't say the worst word..."
"What's that?" "Can't tell you!" <negotiations> "OK, but you have to PROMISE you'll never say it in front of Momma. It's <whispers> booglashek."
Next day, all his friends were over, calling each other booglasheks.
Lucy Ricardo: OK, what are they?
Percy Livermore: [with emphasis] One of them is "swell" and the other one is "lousy".
Fred Mertz: Well, give us the lousy one first.