look around - CA - missionaries have the best real estate. And another related note on connection between strong promotion of devotion to ideas and it is being a good business - the Abrahamic monotheism was a result of the successful marketing campaign "only the donations made here are donations to the real god" of that Temple back then against several other competing ones. (Curiously that the current historic stage of AI, on the cusp, be it 3 or 30 years, of emergence of AGI is somewhat close to that point in history back then. Thus in particular a flood of messiahs and doom sayers would only increase.)