>he's just commoditizing the complement
That's a cool smaht phrase but help me understand, for which Meta products are LLMs a complement?
That's a cool smaht phrase but help me understand, for which Meta products are LLMs a complement?
The entire point of Meta owning everything is that it wants as much of your data stream as it can get, so it can then sell more ad products derived from that.
If much of that data begins going off-Meta, because someone else has better LLMs and builds them into products, that's a huge loss to Meta.
>because someone else has better LLMs and builds them into products
If that were true they wouldn't be trying to create the best LLM and give it for free.
(Disclaimer: I don't think Zuck is doing this out of the good of his heart, obv. but I don't see the connection with the complements and whatnot)
If LLM effectiveness is all about the same, then other factors dominate customer choice.
Like which (legacy) platforms have the strongest network effects. (Which Meta would be thrilled about)
LLMs, along with image and video generation models, are generators of very dynamic, engaging and personalised content. If Open AI or anyone else wins a monopoly there it could be terrible for Meta's business. Commoditizing it with Llama, and at the same time building internal capability and a community for their LLMs, was solid strategy from Meta.
There's two products:
A) (Meta) Hey, here are all your family members and friends, you can keep up with them in our apps, message them, see what they're up to, etc...
B) (OpenAI and others) Hey, we generated some artificial friends for you, they will write messages to you everyday, almost like a real human! They also look like this (queue AI generated profile picture). We will post updates on the imaginary adventures we come up with, written by LLMs. We will simulate a whole existence around you, "age" like real humans, we might even get married between us and have imaginary babies. You could attend our virtual generated wedding online, using the latest technology, and you can send us gifts and money to celebrate these significant events.
And, presumably, people will prefer to use B?
MEGA lmao.
It takes content to sell advertisements online. LLMs produce an infinite stream of content.