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Me, too. The way they recommend feels like a "link to a Wikipedia article", not a call to action

Yeah, Wikipedia, but also many news sites use this style. It is mostly not a call to action, but additional optional information you can check out. That's why it feels wrong to use it in these cases. I think that some of the examples are outdated compared to how people format the web nowadays.

I do too - it tells the reader what they have to do in order to bring about the desired result, more directly than do any of the alternatives.

Same here. This is just a style guideline that W3C has no real business in determining.

Well good thing that this style guide is just what W3C considers best practices and is not a standard.

> While the tips are carefully reviewed by the participants of the group, they should not be seen as anything else than informative bits of wisdom, and especially, they are not normative W3C technical specifications.

We shouldn't be so sensitive.

> [Our published tips] should not be seen as anything else than informative bits of wisdom, and especially, they are not normative W3C technical specifications.

Then they shouldn't be publishing "tips" in the first place.

I'd very much like to see resources put in more meaningful things, like, drafting standards.