The problem with trying too hard to neutrally report both sides of a story is that's not unbiased either, it's just biased in favour of the side that can lie the most convincingly.
That being said, I'm not sure how much this actually matters, trump seems to pretty comprehensively prove that people would rather hear lies, even if they know they are lies.
I don't want to get into the gory details in this tiny text box, but any number of current fear based political campaigns use wildly "distorted" facts to bolster their arguments, and most of the time reporters just blindly repeat whatever the person says without attempting to verify it.