Well that and increasing Daily Active Users and ad revenue on social media and video platforms.
Jane street on the other hand is arbitraging against regular folks money, so they can distribute the gains to their select high value clients. There is no free office productivity suite and limitless "How to repair cell phones to start your own business" videos distributed to everyone for free.
In a way, they are doing opposite functions. Ad media takes from people who buy stuff and gives to people who don't (or cant't) buy anything. Jane street and their ilk take from regular people and give to those who have everything already.
the finance industry doesn't produce anything of value. it just turns $1 into $2 and liquidates productive industries.