I was hoping this was a more radical proposal like http://en.wikipedia.org/wiki/Swatch_Internet_Time was.

Our current way of measuring time is absurd. It starts as base 1000 with milliseconds, then base 60 with seconds and minutes, then 24 for hours, 7 for days, 4.3whatever for months or 28-31 however you want to track it.

I like that China only has one time zone for the entire country. We should all go by UTC times regardless of our geographical position. But we should also change our means of measuring time to work around whole base 10 numbers.