How to use AI in video games without losing your soul

Who wants to live in a world where art is dead and AI killed it? AI in games can either flood the world with forgettable, soulless content, or it can help artists and designers make the impossible playable.

We wrote a deep dive on how our AI x Games company, Studio Atelico, is approaching AI in games with respect for the artists and creators who make games special. The only approach that makes sense is that artists must share in the rewards of the work they produce.

AI sparks a lot of concern (rightly so) about exploitation, devaluing art, and flooding the market with low-effort content. We are gamers and game developers ourselves and feel that too. That’s why we’re building systems where:

- Artists explicitly approve how their work is used for training AI models

- Revenue is shared from games where AI draws on their style

- Labor and creativity are respected throughout

- AI is used to expand what games can do, not cut corner and cheapen the craft

We believe that when used right, AI can expand what creators can do, making the impossible playable (dynamic worlds, reactive characters, evolving art) without undermining artists or creativity, but expanding their reach.

We wanted to get your thoughts and feedback on our approach, positive or critical.