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ProjectionLab offers a lifetime plan. How does this factor into profitability - as they'll never be able to bill this subset of customers again (for the same product)? At what point does this group of users start to degrade the performance of the business - simply because there is no more input for their required output?

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The lifetime plan is priced higher than expected LTV, so it's profitable upfront.

We wanted to offer an option for early adopters with subscription fatigue. From the start, it has been a way to reinvest in the project: initially to support Kyle’s time, and now to fund growth that drives recurring subscriptions.

We may sunset new lifetime sales in the future, since a one-time payment model doesn’t align as well with our goal of building and maintaining PL over the long term.

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