Hacker News Reader

Comment by guywithahat | Hacker News Reader

I certainly wouldn't call it brand destruction, a lot of people returned to X and while the branding has changed, I certainly wouldn't call it brand destruction

View on HN

They had managed to get a verb into relatively common speech and their revenue has collapsed since the Musk take over I'd say it's pretty thoroughly destroyed.

I find this X doomsday talk is pretty isolated to reddit/other minor social media sites. The site itself is doing fine, and maintains a strong investor/startup ecosystem, with a slight fall in usage after the election (which isn't uncommon for Twitter/X). My understanding is that a few advertisers threatened to leave and then returned after a few days/weeks.

It's a private company now so I don't know what their revenue looks like but they certainly don't seem to be low on cash given how much they've invested in AI. You may not use X but it's definitely not "destroyed" lol

It's growing... but from an all time low. Estimates put it at half of their ad revenue pre acquisition. A lot of advertisers did actually leave and seem to have largely stayed away or their CPM numbers are just way way down both of which are pretty bad.

Also X isn't funding Grok, it's a separate B corp with funding of it's own, it's just been tightly integrated into X, so it doesn't really say anything about the money situation at Twitter/X.

https://www.reuters.com/technology/x-report-first-annual-ad-...

My very first thought on the news that Yaccarino is leaving is that Twitter needs a new CEO who can sell some shares.

I don't follow, why couldn't Yaccarino sell shares and to whom? As a fund raising?

Its called a road show.

X didn't "invest in AI", it was rolled into a buzzy AI company. Before that the holders of it's debt could not find buyers (aka buyers willing to bet against X bankruptcy)

you realize Threads basically have the same amount of daily users now? This should never have happened

Reply on news.ycombinator.com