In 2025 there's no excuse for believing they want to "make the world a better place" where it conflicts with their profit. They will not leave ad revenue on the table for a minute longer than they can get away with.

Maybe we could be forgiven for not seeing it coming with Netflix etc. but by now it should be taken for granted that these companies feign benevolence until its users are dependent. And if you think people are too dependent on bad Netflix programming to drop it, wait five more years until a whole generation has stopped being able to think or do their job unaided.

In addition to traditional ads, AI can deliver promotional and editorial content seamlessly and undisclosedly in its output. It's the holy grail of advertising. It's years out, but it's coming. Whatever they can do, they will do. It doesn't take a lot of imagination to see this.