Is it?
I was gifted a pro subscription for a year and after trying it for a few weeks I instead signed up for an Anthropic Claude subscription (which I pay $20 / month for) and I use that all the time.
What am I missing about Perplexity?
chatGPT+o3 search is much better.
My typical workflow is fire the question to Google AI mode and chatGPT+o3 at the same -- AI mode is fast but meh answer, chatGPT is slower but pretty good answer always.
Perplexity “does the googling for me” and summarizes or seeks for me. No more skimming and synthesizing. No more crafting search queries and comparing. Ask a question, no matter how obscure or specific, and it fetches the real time answer.
Honestly not much has ever so drastically changed how I use the internet.
So I wouldn't describe them as kind and benevolent, more that they want to make products people will pay for.
Apple still makes 10s of billions a year letting Google be the default search, they have a vested interest in maintaining that revenue.
Plus whatever "values" they have will go right out the window if the golden iphone shaped Goose ever stumbles.
[1]: "Apple Partners With Anthropic for Claude-Powered AI Coding Platform" -- https://www.macrumors.com/2025/05/02/apple-anthropic-ai-codi...
Is Apple gonna want to be in the coding model in a dropdown in Cursor business? Not too sure they're interested in that.
While I don't believe Apple wants to be in all of Anthropic's current businesses, the crown jewels are the models and employees, which is want they want.