> Notably, this marketing did not employ any militaristic language to describe the music player’s wet encounters. In fact, Splash Dance’s packaging and TV commercials and Wet Tunes’ print ads hardly dealt with liquidity at all.

Does anyone else feel like the quality of this article is decidedly poor? It reads like a high school student's essay, where they don't really have much to say, but use words they hardly know to sound smart. I'm seriously trying to be charitable here but it has the same structure of people's homework assignments, with odd quoting of random sources to reach requirements and jumps all over the place without a coherent thesis.