I feel exactly the same, but I believe this is not universal. I see a similarity with the repulsion I feel when someone is being nice to me because of a job (or more generally, when someone address me "as a customer"). Not everyone react the same, and many people, despite of being perfectly aware that the attention they get is purely calculated, are totally fine with that. It's just fare game to them. I would not be surprised if the same applied to IA obsequiosity: "yes of course it's flattery, would you prefer to be insulted?" would probably be their answer to that dilemna.