Well, nobody said I don't eat foods I love on occasion and in moderation. For me, that moderation component is only achievable when I'm following a disciplined program the rest of the time. As to the notion of being impoverished by not having all the delicious foods in the world, that strikes me as a very aloof and distant connection with how the rest of the world lives.
I recently went to a county fair. While I tried to be mindful of what I was eating, I didn't deprive myself of the treats a fair has to offer. This is not about self-flagellation but about better self-awareness and in the end, hopefully about better health.