Yeah me too. Even at work, Microsoft provides "adoption management" courses, on how to push users to use new apps or features we're introducing. Sometimes even consulting. I find this behaviour repulsive. But Microsoft is evangelising this to our business leaders. It's not even real knowledgeable people that are doing it, it's only sales guys. They just want to show pretty graphs to our leaders with rising adoption numbers. They don't care about our business at all.

I'm always fighting against it because the users hate it as much as I do, and usually I manage to get it stopped or watered down.