Lots of people saying they don’t like the idea of this here. How many people works at companies whose bottom line is driven by researching website visitors to make their ads unforgettable?
There’s no point in expecting a homogeneous experience here.
The deeper reason is probably, machines are following rules, and they do it equally, focus on their specific job, without any hidden agenda. Humans are different, they have personal opinions and their own agenda, they can even be abusive. This is taking control from the people, and many people don't like losing control.
Life isn't a series of black or white choices, but full of multifacetted grey areas where some bad will always be mixed in with the good.
I can very much dislike restaurants sleuthing me even if I have sites with add revenue.
I do not care for their imagined 'marginal service improvent potential'. For excellent service and good food, you do not need to know anything about me beyond my reservation and any food allergies me or my party might volunteer.
So yes you're a hypocrite, but no one really cares--most people are.