Many cars you can buy today are practically autonomous anyway. You may still feel like you are in control, but the computer systems will take over in many cases. Going fully autonomous is the natural leap. The trick is only one of marketing to get the people comfortable with the idea. These frequent announcements is one way to build that comfort level before the first production units are ready to be sold.
Really... you wouldn't find never having to park again very appealing? Having your car pick you up somewhere, or go get serviced while you're shopping?
In many situations, you won't have to hunt for a spot. And that'll be great. But for an awful lot of trips, you'll wind up walking just as far due the line-up of cars. Or waiting an awfully long time.
Don't get me wrong, I'm absolutely sold on an autonomous car for its other benefits. But the auto-parking/pickup bit is ... overstated in its applicability.
Pretty much anything with a predictable schedule would be quickly swamped and delays will compound quickly.
Which isn't to say it's a non-feature. It's just to say, again, that it's being oversold.
[1] Fixed schedules alone won't be in trouble. Anything with a 'busy period' will manifest this.
[2] To say nothing of professional sporting events, concerts, tourist traps and things like theme parks -- precisely the places where parking is such a bummer in the first place.
So that's why I'm only moderately excited for my personal car - I just avoid using it so much that its not a big deal.
Now, if we could remove SF's rude and navigationally challenged taxi drivers* from SF'd taxi's, then I'd be happy..
* - they arent all rude..
http://www.theatlantic.com/politics/archive/2012/08/wacky-fl...
Tl;Dr
Politician creates attack ad based on his opponent's support for autonomous cars.