Alan Shepard hitting a golf ball on the moon illustrates how unserious the Apollo program was.
Except that it's not a side joke or something - the whole service is a joke - closed to Tesla influencers, rides costing 4.2$ etc. As they say - the stock is the product.
PS. The author is a bit salty about Tesla indeed - he's still waiting for the 2 roadster that he was supposed to get years ago.
Personally I think it is hilarious, but they are two different things.