As touched on in the article, the beauty of colour names would be that they’re celebrated for the machine.

#124356 might look different on one monitor or workstation compared to another.

Having colour names which are calibrated for the device makes a lot of sense. Assuming those colour names are actually calibrated, which as the article also mentions, so often wasn’t the case.

As an aside, this is a big problem in DTP where your display should match the page. However you obviously wouldn’t use colour names in that specific industry because you’re dealing with a vastly greater range of colours and shades.