I'm glad for any initiative that leads to less crap reaching the markets that is either dangerous or has a shelf life of a few months before breaking down. The EU as a whole will become even less competitive if we don't re-gain some level of quality awareness and place quality at the center of the things we consume and produce.
This should not be understood as anti-China but should apply to all products on the EU market. China has some well-respected quality-conscious consumer brands (e.g. Hifiman, Fenix Lights, DJI, Anker, Govee...) but it seems a lot of smaller companies there put easy revenue over any concerns for quality.