From what I can tell this was a capability the USPS has had for a while, probably going back to the days of anthrax spores being sent to politicians. The USPS was probably directed to track where every piece of mail came from and image the outside of it.
Informed Delivery was just a monetization of that system. Note that some pieces of mail trigger ads from third party companies.
> Note that some pieces of mail trigger ads from third party companies.
of course they do (although the mail itself is like 95% ads anyway with junk mail so I guess I won't really complain)
I don’t think that’s accurate. They already had the scanning/imaging pipeline for routing and sorting. It wasn’t until later that they realized it’d be a good service to email the images to the recipients every morning – hence, Informed Delivery. It’s like a side-project that grew into a bonafide feature.
The fact that you can get pictures from this system is the innovation but imaging has existed for much longer than this product.