> If we can accurately predict who is unlikely to convert
Do you use historical purchase data to make that assumption? Or someone that frequently abandons carts?
Do you use historical purchase data to make that assumption? Or someone that frequently abandons carts?
Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent.
We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.