Software is indeed a differentiator, as in I want as little as possible of that shit in my car. Any car where all the controls are on a giant iPad in the middle are a non-starter for me.
No!
A good app is more expensive than a good thermometer readout, and will break much sooner.
I'll pay a premium for no-tech products.
Case in point: any time the rear view camera comes on in a car commercial. Beatufiul car, awesome interior...potato-quality backup camera.