I struggle to phrase it in a way that doesn't feel cruel, but I often find "small web" stuff too personal to interest me.

Oftentimes it seems the content between such sites can be somewhat interchangeable. Similar film photography, cycling, hobbies, retro video games, some esoteric programming languages, whatever. Then, the only utility left per each individual site is the assumed specificity of the author themselves, which I usually do not care much about.

To your point, that last bit might matter inside a community.