Which is a very intentional (and successful) marketing ploy by companies to get users to not care about them. It sounds like a boring technical thing instead of "we need your permission to let massive advertising networks track you around the internet" (consent isn't needed for site functionality; you can use cookies and never mention it if you don't use them for tracking).

Unfortunately this is a challenge with regulation; companies find a way to break the spirit of it as much as possible while following the letter. It's better that companies need consent to track us than not, but consent managers are dark patterns designed to deeply annoy us at the prospect of saying no.