IMO bootloaders deserve more attention than they’ve traditionally gotten in mass-targeted distros. GRUB is ugly and to less technical users, initimidating. With modern EFI stacks the ceiling for UX is much higher.
Grub doesn't have to be ugly. Mine loads into a 4k framebuffer with a nice graphical setup. Only issue is secure boot and fonts don't seem to play nice so those are still basic monospace.