How much of these 9% uses Apple Pay? My bet it's just a small part. People still use Pix and physical Credit/Debit Cards. Google Pay/Apple Pay are far behind.
I don't have statistics readily available, but you can search for CADE's (Brazilian fair trade regulator) inquiry 08700.002893/2025-17 on Apple's refusal to support Pix on Apple Pay and comb through the documents.