Merchants have a psychological (and in some countries, legal) barrier to charging more for cash than other payment methods, even though it's the least efficient. Given this, cash-back is the best way to share the efficiency gains with the end user. Maybe if Pix or Twint or debit cards or what-have-you are so efficient, they should also give consumers cashback.
Huh, not sure I agree with that (the uniform pricing thing). I mean, one should believe that, but it doesn't appear to be true. For example, recently I saw a tablet for 208 euro (converted from GBP) on amazon.co.uk, approx 220 euro from amazon.de and 360 euro from amazon.ie, for the same item.
I was really surprised because I figured electronics would be pretty similarly priced across the EU/UK, but apparently not.
I've seen merchants giving a discount for payment with Pix. And a few stores refuse credit cards and only accept debit and Pix (and cash?).
Also, isn't the main competitor to CC the debit card? And now in some countries instant payments? Is debit that rare in the US?
Although to be honest I'm not 100% sure if it isn't some tax evasion thing.