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Both. I'm a one man shop. Not sure how many customers I've lost for not having an iOS app but I'm not positive it'd be a net ROI either. It is niche but not so niche that I don't have a few competitors. If an app is a must have ... It might be better to lose that customer and focus on the parts that set me apart to win others.

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Hmm, hard to tell. On the one hand, Pieter Levels with Nomadlist also never bothered with an app.

I have a B2C app that is in a niche, it started as a web app many years ago, but customer expectation is clearly in having an app. It also comes with the benefit of offline-first and local data storage. I wrote the whole thing with Ionic. So one code base for web, Android and iOS.

In my case, not having an app would’ve been a bad decision financially. The app also unlocked external reviews/comparisons of magazines and such. Basically free marketing.

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