I agree and disagree completely with this statement. Syntax is superficial. It is the first thing that people will notice about the language (unless you hide it from them). One quickly notices that if you don't like a language syntax, you can always write a compiler that operates at a purely syntactic level to transform your desired syntax to the actual target language.

But just because syntax is superficial doesn't mean that it isn't important. If a language has such poor syntax that I feel the need to write my own compiler to work around its syntax, I have to seriously question the skills and/or motivations of the author. If I am capable of writing a compiler at the syntactic level, why not just go all in and write my own compiler that implements _my_ desired semantics? A language that I find subjectively distasteful at the syntactic level is nearly guaranteed to be filled with semantic and architectural decisions that I also dislike. Consider Rust, I do not think that its syntax and abysmal compilation times can be decoupled. I would rather write my own borrow checker than subject myself to writing rust. And the reason is not the syntax, which I do strongly dislike, but the semantic properties of the language, such as horrible compilation times and compiler bugs (if a language has more than 100 open issues on github, I consider it broken beyond repair).