And also taught people how to actually look for information online. The average person still does not know how to google, I still see people writing whole sentences in the search bar.
Search engines have gotten way better at handling complete sentences in recent years, to the point where I often catch myself deleting my keyword query and replacing it with a sentence before I even submit it, because I know I will be able to more accurately capture what it is I am searching for in a sentence.
Natural language search queries have worked surprisingly well for quite a while before that, even.