They buy out all these established places and jack up the prices. It goes from calling them to book to some polished booking portal.
It’s mostly catered towards those who can afford it, so the 200k base SWE x 2 family can afford the 2x jacked up prices, and they continue increasing the prices every 1-2 years.
Is the theory here that the previous owners were altruistically pricing below what the market would bear?
Basically, they're liquidating built up customer goodwill.
As someone who has done research on pricing in a range of sectors, it’s usually some form of ignorance rather than altruism.
In case you think I’m just picking on child care providers, I will provide an additional example — non-VC SaaS services were often wildly mispriced/underpriced until the “charge more” mantra became more widespread (thank you, patio11).
PE did this with medical providers. When I was a child family doctors were a thing (btw, 2000s). I saw in my area that a lot of the small practices were bought out, and now there are medical "campuses" which have like dozens of different providers. I was talking to my dentist about this and she explained it to me that way so unless she's lying idk what to say.
That "slack", where people provide better goods and services, for a lower price than the market could theoretically bear, is the very definition of Having Nice Things.
The implied "optimal" price discovery is a highly adversarial process - derived from an every-growing playbook of price discrimination tactics, deceptive marketing, high-pressure sales tactics, exploitation of intertia and other external overheads, covert cuts to the quality being provided, etc, etc.
Such pricing is both a symptom and cause for "low trust society" behaviors. The increasing ubiquity of those "efficient" pricing strategies may very well have amounted to a covert pillaging of the commons.
When you have a monopoly you want to supply less at a higher price because it's more profit overall. See chart under "Monopoly Price and Profit" [1]. Layman way to think about this is doubling your price more than doubles your profit (per unit sold) and when you have no competition might not even drop your sales in half.
[1]: https://socialsci.libretexts.org/Bookshelves/Economics/Econo...
you are talking about housing in a high income area and of course those prices are going to be higher, it would start out shocking if they weren't, and quickly stabilize where we are now, as people loaded up their wagons and headed toward the landrush
>It’s mostly catered towards those who can afford it
all markets cater to those who can afford it. if not, prices go down, or up, to establish a new equilibrium.
I'm not sure this is true. PE driven markets currently seem to cater to the break point. What is the absolute most I can charge until someone will walk away? If I break it into a subscription, or into pieces will I be able to charge even more than that break point because the buyer has not or cannot easily do the math? Maybe offer financing and take a cut there as well.
I am not making a moral argument, but it is far more sophisticated than "those who can afford it" and so, this is then not really about affording it, rather its about restructuring what the category should cost socially speaking and pushing that even further. This is happening in a large number of sectors at the same time.
Working people can't afford homes or starting a family, but at least we are generating amazing value for shareholders.
Always amusing that this is the go-to argument against free markets, when the major cause of housing unaffordability is that governments prevent housing from being built.
I’m not sure where you live, but in my little corner of California, this is not the major problem.
The bottleneck is builders.
There are requests from local government for affordable housing all the time, but builders earn more on the higher end stuff.
The governments are starting to do workarounds by bundling high end developments with affordable housing, so I hope that works moving forward.
Source: My buddy who is a general contractor. I don’t know how this works, but he has pointed out local examples to me.
Dictating what builders can make, if they can at all, is a large reason housing prices have gotten out of hand.
I mean… they are rules, but not limits. Low-income housing is being built. All of the locals I know consider it a win.
Note that “low income” housing qualification here is about $60k for a single person (often retirees) and $120k+ for a family of four.
But if they build tons, the older stock drops in value. Nobody is paying $500k for a 20 year old house if a brand new one is available for $500k next door.
Maybe I wasn’t clear.
The local builders are at capacity. They literally can’t build any more.
> Nobody is paying $500k for a 20 year old house if a brand new one is available for $500k next door.
People are paying $700k for a 70 yo 750 sq ft house in a mediocre neighborhood, and $1m+ for a 50 yo 1000+ sq fr house.
New houses start at $1.5m and quickly go up from there.
Most of the new housing is not in the most desirable neighborhoods (there is no space to build new SFH housing in there), so the houses in the better, established neighborhoods are holding their prices. Note that the prices might be lower than the new houses (sometimes), but they are not going down.
A result of this, using your example, is that there are rarely comparable old and new houses at similar prices.
Great question!
My friend says that it’s tough to hire for the following reasons:
1. Many people don’t want to do the work.
2. Many people aren’t willing to adhere to drug policies.
3. Some people, after being hired, don’t reliably show up to work.
Note that I have heard other similar stories in the trades locally — plumbing, hvac, electricians, etc.
Arguably, they could offer more pay or a more aggressive pay schedule, but I’m not actually sure that increased pay would eliminate most of the problems.