If they are using AWS, why not use what AWS already has, battle tested for task scheduling functions?
The reason we built it, despite the fact that developers could very well have deployed a CloudWatch EventBridge schedule + SQS + lambda or similar, is because they never did. They would consistently choose to build it into their existing services, which were rarely if ever handling things like limiting concurrency if a task took too long, emitting metrics on success/failure/duration, audit logging for when a task had to be manually triggered for some reason. If I had to guess, I think the reason was because it allowed them to piggyback on existing change controls and "just write application code" instead of having to think about additional pieces of infrastructure.
If I could do it again, I would probably have reached for something like Temporal, even though it seemed overkill for what we initially set out to do. It took about a week before people started asking for locking and retries.