I believe small trucks were unintentionally killed by CAFE. The regulation gives companies fuel efficiency targets. Prior to 2011, there were separate targets for categories like "passenger" and "light truck", but since 2011 it's been based on a formula of wheel footprint. Manufacturers realized that instead of trying to make current models more fuel efficient they could make bigger trucks instead. It was definitely one of the greatest failures of regulation and unfortunate that Congress never fixed it in 14 years. CAFE was essentially gutted in the recent budget bill.