Doing AI just because everybody else is doing AI is not exactly a strategic vision. Going into AI without a clear plan is exactly what they should NOT be doing.
Take the Photos app. I can type any object like “car” and it generally locates photos containing a car. This is far more useful to me than a LLM to generate paragraphs of text on a phone.
The main features they have added are generating paragraphs and images which are terrible.
I don’t think that’s an Apple problem though.
It's like listening to the Intel CEO saying that the new apple silicon is alright, but what would REALLY make them go is to migrate back to Intel x86.
I'm not really upset at Nadella for this, because it's what he should do. But for everyone else to breathlessly be obsessed with his word and forget his real job as salesman in chief is what's pathetic.