I appreciate that it probably wasn't yourself who chose to include the term 'shill' in the Google document name, but your referring to 'the Google bloggers' is a bit misleading. To quote from Google's disclosure:
"Neither Google nor its counsel has paid an author, journalist, commentator, or blogger to report or comment on any issues in this case. And neither Google nor its counsel have been involved in any quid pro quo in exchange for coverage or articles about the issues in this case."
Contrast this to Oracle's retaining Florian Mueller as a paid consultant when he was backing their case on his blog.
(Edit: Clarified Oracle/Mueller relationship)